As part of the Design for Entertainment Systems module I have written a critique on Viral games.

You can read the Viral Games critique on the site or here is the pdf version to read at your leisure.

I decided to write about viral games to help with the module as I am the one responsible for my teams marketing including the viral game or Advergame but also to help me understand the background to these games because I would like to make more in the future.

Let me know what you think of the critique either on here or please use the contact form – Thanks